5 Ways to Get the Most Out of Exhibiting at an Art Fest

Here’s a list to keep handy when preparing to show your work to make sure you get the most out of exhibiting at an art festival.
Whether you’re a first-time exhibitor or an art festival pro, you want to set yourself up for the best shot at success every time you have the opportunity to exhibit your work. With hundreds of booths lined up next to yours, you might assume it’s hard to stand out. But with some preparation, you can take full advantage of all the benefits of exhibiting at an art fair.
 
Here’s a list to keep handy when preparing to show your work to make sure you get the most out of exhibiting at an art festival.
 
Make Your Booth Your Gallery
When you exhibit at an art show, you’re basically setting up a little gallery in your booth, and in the art world, presentation is everything. Invest in a high-quality, colorful sign of your name or art business logo. Bring works of varying sizes to display, and consider having a collection of similarly styled artworks and frames to showcase your distinct style. Hang your work at eye level, and bring extra pieces with you so when you make a sale you can replace it with another.
 
Ask Attendees to Sign a Visitor’s Book
In addition to bringing your own business cards, display a guestbook where visitors can leave the name and email address and opt into your mailing list. One of the most important things you can do during an art show is gather names, addresses, and emails of interested prospects. After the show, follow up with everyone who stopped by your booth and showed interest in what you make. When you have a new collection ready, contact them with the new designs and maybe even a few special offers.
 
Put Away Your Phone
You want to look friendly, welcoming, and ready to greet customers — so stop playing around on your phone. One of the worst things an exhibitor can do is to sit in their booth preoccupied with anything else other than the attendees — that means no eating or reading in your booth, either. Nobody stops by booths to talk to exhibitors who look like they’re not interested in talking.
 
So stand by your booth, smiling and attentive, so visitors feel comfortable in your space. If you really want to stand out, invite guests into space and set up a live demonstration where you show attendees your creative process in person.
 
Get to Know Your Audience
When someone stops by your booth, don’t just watch them look at your art and then say thank you as they walk away. Interacting with buyers and attendees helps to get a clearer picture of what’s working — and what’s not working.
 
When someone comes up to your booth and shows interest in your artwork, spend some time getting to know them. Ask them about their lives and interests and why your work connected with them. This helps you understand your buyer’s needs and allows you to fine-tune your collection, your booth display, and your marketing approach.
 
Network! Network! Network!
Buyers aren’t the only people who attend art shows. When you exhibit at an art festival, you’ll also be surrounded by hundreds or thousands of other artists who are willing to talk. One of the primary reasons to exhibit at fairs is to observe and interact with other galleries and network with fellow professionals. Not only can you expand your knowledge base, but you can also develop relationships with artists and dealers that could lead to joint shows, sales, cross-promotion, and more.
 
Want more tips for how to succeed at art festivals? Check out The Art Festival Handbook, the premier book on art festivals for artists and organizers and the most recommended in the industry. From the basics of applying to art festivals through the emotional impact of festivals on artists, internationally acclaimed author and photographer Marc Duke’s handbook guides artists to success — both artistic and financial — in the multibillion-dollar art festival business.
 
For even more insights on art collecting, art fairs, online sales, and the economic impact of the art market, subscribe to the Spirit Media email newsletter.

Copyright © 2018 Spirit Media Agency | Site built by John Battenfeld

Copyright © 2018 Spirit Media Agency | Site built by John Battenfeld

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